RAE MORRIS

Renowned as one of the most influential make-up artists in the world, Rae Morris engaged BOI to develop an experiential event to launch her Jishaku magnetic brush collection in collaboration with the Melbourne Art Fair. By illustrating the parallels between Morris' innovative brush designs and the principles of Japanese craftsmanship and excellence in a contempory Japanese restaurant setting, BOI was able create a unique, memorable environment for a highly curated guestlist of tastemakers to learn about the art of the Jishaku collection and process. In developing and executing this comprehensive brand campaign, BOI kept a strong focus on content amplification, maximizing it's visibility and impact to solidify Rae Morris' iconic designs in today's beauty conversation.