BACKCONTACT

MONACO GRAND PRIX

In a captivating display of opulence and ingenuity, Agenxy and Bureau of Innovation (BOI) unveiled their ground-breaking floating showcase at the Monaco Grand Prix. Curated by BOI founder Holly Lucas, this event seamlessly merged the worlds of sport, luxury, and world-class hospitality. Aboard a majestic 70-meter luxury yacht situated in the coveted Zone 1, attendees were treated to an unparalleled perspective of the thrilling race, enveloped in an ambience of sheer sophistication. Three days of events saw over 400 high-profile attendees with a combined social media following of over 220 million enjoy the event. The trackside superyacht provided a unique and impactful platform for global brands to present their finest collections, create unique content and amplify their campaigns through strategic community engagement.

The Maine Mayfair, renowned for its opulent dining experiences and vibrant atmosphere, brought a touch of London's high-end restaurant scene to the Monaco coastline. The weekend festivities kicked off with an exclusive evening soiree curated by Holly Lucas and hosted by The Maine Mayfair and Seventy One Gin.

See more of the Seventy One event here.

High-profile guests F1 driver Valtteri Bottas, Kylian Mbappe, Emily Ratajkowski, Elizabeth Cambage and Amanza Smith mingled with guests, adding to the event’s allure.

The floating showcase featured a private shopping and styling experience showcasing some of the world’s leading fashion and beauty brands including Etro, David Korma, LaQuan Smith, Retrofete, Pritch London and luxury diamonds by Amandine Mallen jewellery

I.Am.Gia collaborated with Emily Ratajkowski to create a viral campaign moment with their Miss Gia Racing line, launching with an onboard photoshoot, followed by further branded appearances and content captured aboard the I.AM.GIA branded tender boats and pit lane access, all coordinated by BOI x Agenxy.

The onboard brand curation by BOI founder Holly Lucas illustrates BOI's unique capability to elevate brand presence and create value through meticulously crafted experiences, setting a new benchmark in exclusive superyacht experiences..