KISUMÉ
Encapsulating three levels of dining excellence, BOI defined the creative direction across Kisumé’s brand development and launch.
Boi engaged international creative agency Studio Ongarato, working collaboratively to develop the brand strategy, printed collateral, art direction and signage. Boi brought the brand to life with digital campaign content, website development, social media strategy and digital execution. Establishing a refined and contemporary experience, Kisumé’s digital launch saw high anticipation and initial social audience growth of 50,000 followers ahead of opening.
To drive experience post-launch, BOI was briefed to develop an always-on experiential showcase of the intimate, multi-course dining experience - the chef’s table. Amplified across social and digital channels, the campaign for the sell-out seasonal experience has been celebrated as the gold winner at the Australian cinematography society awards as well as featured in publications including the age, broadsheet, the New York times and more.
Boi engaged international creative agency Studio Ongarato, working collaboratively to develop the brand strategy, printed collateral, art direction and signage. Boi brought the brand to life with digital campaign content, website development, social media strategy and digital execution. Establishing a refined and contemporary experience, Kisumé’s digital launch saw high anticipation and initial social audience growth of 50,000 followers ahead of opening.
To drive experience post-launch, BOI was briefed to develop an always-on experiential showcase of the intimate, multi-course dining experience - the chef’s table. Amplified across social and digital channels, the campaign for the sell-out seasonal experience has been celebrated as the gold winner at the Australian cinematography society awards as well as featured in publications including the age, broadsheet, the New York times and more.
