GRILL AMERICANO
Inspired by a modernist view of the traditional, grill americano is a dynamic celebration of the art of Italian dining. To build the foundation the brand strategy and creative direction were defined by BOI who then engaged projects of imagination to work collaboratively on branding executed via printed collateral and signage.
To bring the brand to life and build anticipation, a unique digital campaign was developed by BOI to drive hype across digital channels ahead of the launch. The campaign successfully drove brand awareness and pre-launch bookings, highlighted through organic social views of over 120,000 and audience growth of 20,000 followers across Instagram during the two-week period, pre-media.
To bring the brand to life and build anticipation, a unique digital campaign was developed by BOI to drive hype across digital channels ahead of the launch. The campaign successfully drove brand awareness and pre-launch bookings, highlighted through organic social views of over 120,000 and audience growth of 20,000 followers across Instagram during the two-week period, pre-media.
